TAMIZHAN DA MERCHANDISE

The Tamizhan Da product line was envisioned to be the modern take on embracing cultural identity and breaking redundant sterotypes.

The product was designed with 514 names of renowned individuals from various walks of life. Additionally, a booklet enlisting their greatest achievement/work was included with the product which ended up being our USP.

The product embodied the new found wave of Tamil pride & culture that was sweeping the world during that period. It resonated very well with the Indian Tamil Diaspora who were spread far and wide in different corners of the world but were still keen on holding on to their cultural roots.